Casey Callich is a writer & communications professional.
Copywriter with strong command of content strategy and alignment with best practices and brand standards
Highly motivated and creative professional with exceptional writing and editing skills and copywriting strength across a variety of channels. History of generating short-form and longer-form content for a wide range of materials and platforms, including digital, print, and video. Relentless in achieving high customer satisfaction and maximizing team efforts. Demonstrates impeccable attention to detail and a firm grasp of English grammar, composition, spelling, and punctuation.
Currently writing a book about the color green.
Core Expertise
| Copywriting and proofreading |
Email marketing and communications |
Brand identity/awareness |
| Customer relationship management |
Social media campaigns |
Complex project management |
| Content and brand research |
Press releases and media relations |
Intermediate HTML and CSS |
Professional Experience
- Astraea Foundation (Remote/NYC) | February 2024 - Present
- Communications Officer - Copywriter
- Review and edit reports by independent LGBTQI+ researchers.
- Write the annual report (2024).
- Email content.
- Fundraising.
- Update and maintain content on astraeafoundatin.org
- maintain style guide and glossary (accessible)
- Responsibility/accomplishment.
- Responsibility/accomplishment.
- Responsibility/accomplishment.
- Responsibility/accomplishment.
- Callich Creative (Remote/AR) | October 2022 - January 2024
- Freelance Writing & Communications
- Provided professional copywriting services to clients across various industries, including LGBTQ+ advocacy and higher education.
- Developed creative and persuasive copy for email marketing campaigns, and ensure content is error-free and brand voice and tone are consistent across all market channels.
- Crafted compelling email and social media content that effectively conveyed brand messages and engaged target audiences.
- Assisted clients with creative support, providing guidance on branding, messaging, and content strategy, increasing open rates and click-through rates.
- Managed multiple projects simultaneously, including compiling and writing the One Million Degrees annual report (2022).
- Met tight deadlines and maintained a high level of quality and attention to detail.
- Howard Brown Health (Chicago, IL) | May 2017 - September 2022
- Associate Director of Communications 2021-2022,
Communications Manager 2018-2021, Communications Associate 2017-2018
- Led the strategic planning and execution of comprehensive communication campaigns and updated content for howardbrown.org.
- Supervised a team of Communications Associate and Graphic Designers to enhance the delivery of high-quality work and the achievement of departmental goals.
- Oversaw email marketing initiatives, managing a subscriber base of 40,000+ and leveraging segmentation strategies for personalized and targeted communications.
- Grew social media following by 50% across multiple platforms for all three brands, resulting in improved brand awareness and audience engagement.
- Successfully completed the compilation and writing of three consecutive annual reports (2019, 2020, 2021) for Howard Brown Health, receiving positive feedback for the clarity, depth, and impact of the reports.
- Created and curated engaging content, including written posts, graphics, and videos, to drive brand awareness, and promote products/services.
- Monitored social media trends, analyzed performance metrics, and implemented data-driven optimizations to improve reach, engagement, and conversion rates.
- PACO Collective (Chicago, IL) | April 2016 - April 2017
- Copywriter
- Developed and executed creative copywriting strategies for brand campaigns across various mediums, including print, TV, and web.
- Created scripts for TV and radio commercials, ensuring a compelling narrative, clear messaging, and effective storytelling within the given time constraints.
- Created TV commercials for the Illinois State Lottery that garnered positive feedback and contributed to a 10% increase in ticket sales during the campaign period.
- Participated in brainstorming sessions and creative concept development, contributing innovative ideas and solutions to enhance campaign effectiveness.
- Acumen Brands (Fayetteville, AR) | November 2012 - April 2016
- Copywriter
- Created persuasive and engaging copy for 3-5 weekly marketing emails for CountryOutfitter.com, ensuring accuracy, relevance, and alignment with the latest inventory and product features.
- Assisted in the development of marketing campaigns and strategies, providing copywriting expertise and creative input to support overall marketing objectives.
- Developed in-house boot brands, crafting brand identities, product naming, and brand messaging that resonated with target consumers and aligned with the company's overall brand positioning.
- Wrote SEO descriptions for top-selling products, incorporating relevant keywords and optimizing content to improve search engine rankings and drive organic traffic to the website.
Education
- Bachelor’s Degree in English Language & Literature (Magna Cum Laude)
University of Arkansas (Fayetteville, AR) | 2010
IT Skills
- Microsoft Suite (Excel, Word, PowerPoint), Google Suite, social media platforms, email, WordPress, HTML and CSS, Python, graphic design, and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Writing samples available upon request. You can reach me at 'CallichC' at gmail.com